April 2016 will be remembered as the month when botting became easier, all thanks to F8 conference and Messenger. How is the bot industry doing after a few months? Do we really use chatbots?
It doesn’t matter what business you’re running, one thing is certain – if you have customers, you need to stay in touch with them.
And, as you probably already know, this may be challenging sometimes.
This is the very reason why you should think about chatbots, the tiny ‘living’ programs that will make your life way easier.
Do you want a reminder of what a chatbot actually is?
The chatbot is a program that has been written in such a way to imitate a real interaction with a human.
So, why your business should use it?
Chatbots can be used anywhere and by anybody.
They don’t require any extra skills, are simple and effective. They provide a response in their area of expertise. What is more, they may speed up the buying process, since your customers can fill in all their demands by simply pushing a few buttons.
Additionally, chatbots eliminate the need of first contact with an actual human being, which may come as a barrier for some people.
We live in a hectic world where every second counts. This is why we have questions and we want them to be answered… fast.
Modern day chatbots offer responses almost immediately and stimulate you to ask further questions. Customers no longer have to engage with support staff because bots can do just that.
People admire brands that present them with a personal touch.
This is exactly what your bot may do – provide an illusion of a conversation. It will drive your customers to not only ask their questions, but also to leave their opinions. This may influence your business in multiple of ways, helping you adjust to you customers’ needs.
By installing a bot, you create a specific circle of trust between your business and your customers.