Since 2025, Adam has worked as a Business Technology Consultant in the media and advertising vertical, helping clients scale their revenue, costs and infrastructure. He comes from an SRE / DevOps background, working across the full development cycle from analysis to termination and applying DevOps culture to how software is built and delivered. Adam has built hypermedia-driven microservices running in the cloud, improved software performance, and containerised legacy systems to move them onto cloud infrastructure, working with Kubernetes, Docker and AWS. At work he also acts as a coach to other team members, helping them reach their potential.