Leila Bardasuc

Leila is a strategist and educator in digital transformation and marketing strategy. She has been recognised for her work in leading digital transformation initiatives, developing successful marketing strategies, and driving innovation and growth in highly competitive markets across Europe. Over the past eight years, she created and set a new business strategy called 'The Strategy of Kindness', which is about creating a culture of positivity and trust where businesses can come together with a shared purpose. In addition to her professional experience, Leila is also a professor of new business models in the Master's Degree in Industry 4.0 and of Marketing Management in the Master's Degree in Organisational Engineering, Project and Business Management at Universidad Europea Madrid ( She holds two PhDs, one in Economics and Business from the European University of Madrid in 2016, and a second doctorate in Communication, from the University of Malaga in 2022. She researches and publishes on topics such as digital transformation, strategic management, marketing, and sustainable business models and serves as a mentor for young professionals and students pursuing careers in technology and business. You can follow her work here:


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