Leila is a strategist and educator in digital transformation and marketing strategy. She has led transformation projects and developed marketing strategies that foster innovation and growth across Europe. Creator of ‘The Strategy of Kindness’, she promotes trust and shared purpose in business.

She lectures at Universidad Europea Madrid and holds two PhDs – in Economics and Business, and in Communication. Her research focuses on digital transformation, strategy, and sustainable business models, and she mentors young professionals in technology and business.