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Data standardisation
Data Solutions

Data standardisation: definition, benefits, process and tools

date: 11 March 2024
reading time: 9 min

Need to make your data play nice? Standardising data clears confusion, allowing for precise analysis and integration. From ensuring format uniformity to making informed business decisions, this guide reveals the how-to’s of data standardisation without overwhelming you with jargon. Let’s demystify the process and learn how to standardise data.


Key takeaways

  • Data standardisation is the process of converting data to a common format, enhancing data quality and enabling integration, analysis, and comparison across different sources and systems.
  • Standardised data significantly improves business intelligence and analytics by providing clear, reliable insights that inform strategic decision-making, and it increases operational efficiency by reducing time spent reconciling data discrepancies.
  • Despite the existence of various methods and tools to standardise data, challenges such as inconsistent formatting, duplicates, and lack of validation constraints persist and can affect data quality; hence, the implementation of a robust standardisation process is crucial.


What is data standardisation?

Data standardisation, fundamentally, involves the careful conversion of data into a universally accepted format, ensuring uniformity across all data points.

Imagine an orchestra where every instrument is tuned differently; the resulting cacophony is what businesses face without standardising data. By bringing data values into harmony, the data standardisation process acts as the conductor, making sure the information from different sources and systems can be integrated, analysed, and compared with precision.

Data standardisation
Data standardisation

You might wonder about the significance of data standardisation.

It not only streamlines data processing but also fortifies data quality, paving the way for robust data analysis. It enables businesses to perform at their best. With standardising data, businesses can transform data from a potential liability into a powerful asset.

The aim is to enhance quality through conversion into a uniform format, which can be as simple as ensuring all dates are in the same format or as complex as standardising scores from different assessment tools.

This lays a solid foundation for data automation platforms to operate effectively, integrating data from various data points into a single format, and eliminating data errors.

If you want to learn more about the importance of data in business, take a look at this:


How does data standardisation impact Business Intelligence and analytics?

In the sphere of business intelligence (BI) and analytics, data standardisation significantly influences these fields.

By standardising data, businesses carve out a path to clear, trustworthy insights that inform strategic decision-making. Data standardisation ensures that business intelligence tools are not misled by discrepancies in data presentation, which could otherwise lead to flawed conclusions.

Business Intelligence stages and processes

Operational efficiency also sees substantial improvement through this process. With data cleansing and standardising data, the time and resources spent on reconciling data discrepancies are dramatically reduced. This leads to faster and more accurate data analysis, which is the lifeblood of BI.

Moreover, the importance of data standardisation in this context cannot be overstated. By converting unstandardised data into a standardised format, it eliminates the risk of basing decisions on false analytics.

Standardied data is clean data; it’s data that’s been through the refining fire of the data standardisation process and emerged ready for accurate, insightful analysis that drives smart business decisions.

See related articles on growing a data-driven business:


The benefits of data standardisation

Envision an environment where each data fragment perfectly aligns in a larger schema, with compatibility and integration being the norm rather than mere ideals. This world is not a figment of imagination but a direct outcome of data standardisation.

The benefits of this process are vast and varied, enhancing not just the quality of the data but also its utility across systems and platforms. Data standardisation allows an organisation to:

  • Maintain a consistent format for its data values
  • Simplify data processing and analysis
  • Ensure everyone is on the same page, like speaking a universal language in a global meeting
  • Share data easily
  • Compare data points
  • Leverage data for efficiency and informed decision-making

Moreover, the significance of data standardisation lies in its central role in data cleansing. By defining data standards and adhering to them, organisations can ensure that their data is not only compatible across different systems but also clean and reliable.

This process improves data quality by removing duplicates and correcting errors, leading to a positive Z score in the data world – a mark of standardisation excellence.

Find out more about the data tasks and workflows:


How does data standardisation differ from data normalisation?

In the realm of data handling, it’s important to differentiate between data standardisation and data normalisation, two processes often used interchangeably but are distinct in their objectives.

Data standardisation is the act of converting data values to a common scale, ensuring that data from different sources can be compared apples to apples. It’s about creating a consistent data landscape where every data point conforms to the same standards.

Data normalisation, on the other hand, dives deeper into the database level, focusing on organising data to minimise redundancy and enhance data integrity.

Difference between data standardisation and data normalisation
Difference between data standardisation and data normalisation

The relevance of data standardisation in this scenario is highlighted by the necessity for uniform data standards across an organisation. While normalisation is about the efficient organisation within a database, standardisation is about ensuring that the data that enters the database is already in a format that can be easily used and understood.


How to standardise data? Steps of the process

The first step is to define data standards, setting the stage for what is to come. This involves creating a blueprint for data collection and storage that will guide subsequent actions. It’s like drafting the rules of a game before playing it – essential for fair play and clear understanding.

Subsequently, conducting an audit of the existing data landscape becomes neccessary. This involves a thorough evaluation of data sources, the frequency of data generation, and the teams involved in data management.

It’s a fact-finding mission to assess data entry points, uncover the state of your data, and identify areas where standardisation is needed. It’s akin to a health check-up for your data, revealing any ailments that need attention.

The process then moves to the transforming data stage, which involves the following steps:

  1. Reshaping non-conforming values to fit the standard mold. This could involve manual tweaks or the use of automated tools.
  2. Retesting the dataset to ensure that it is now error-free and aligned with the set standards. This step is similar to a quality assurance process.
  3. Continuous cycle of testing and re-evaluating to keep the data in prime condition for analysis or decision-making tasks.


What are common methods of data standardisation?

In the arena of data standardisation tools, there are a variety of methods to align unstandardised data. Some common methods include:

  • Rescaling techniques, such as Z-Score standardisation, recalibrate data to fit a predetermined mean and standard deviation.
  • Min-max scaling adjusts data within a 0 to 1 range.
  • Mean normalisation tweaks data to center around zero.
  • Decimal scaling shifts the decimal point based on the maximum value of the data set, ensuring that all data is on the same scale.

Outlier handling is another crucial aspect of data standardisation. Methods like:

  • Winsorising cap extreme values to reduce the impact of outliers
  • Logarithmic transformation takes on positively skewed data, smoothing out the scales for a more normalised distribution
  • Robust scaling
  • Unit vector transformation

These techniques promote seamless integration and data consistency, even when it comes from different data fields or in different formats.


What tools are used for data standardisation?

Having understood the methods, let’s now explore the tools that facilitate the data standardisation process.

The data science hierarchy of needs

For many, Excel remains a trusty companion, armed with statistical functions that can manually standardise scores and measurement units. But as data sets grow in complexity and size, the manual approach can become cumbersome, prompting the need for more advanced data solutions.

Enter the realm of data automation platform, the powerful ally in the quest for standardised data. These tools offer a significant advantage in terms of time efficiency and capability when dealing with large and complex data sets.

With features such as machine learning and AI, self-service data prep tools have emerged as agile solutions for data cleansing, data transformation, and data validation. They not only enhance data accuracy and consistency but also empower data teams to manage their data more effectively.

Automation tools have revolutionised the way we standardise data, allowing for quick and secure organisation of data into a usable form. These tools have become the bridge between raw, unstandardised data and the clean, structured information that businesses need to grow.


What are the challenges of data standardisation?

Despite the availability of tools and methods, data standardisation presents its own set of challenges.

One of the most common hurdles is inconsistent formatting, which can throw a wrench in the works when trying to join or compare data from different sources. This can undermine data readability and quality, much like a misprinted book where the story’s essence is lost in the jumble of typesetting errors.

Duplicates in data pose another significant challenge. They are often the result of transfers between systems and can inflate storage costs, as well as cause data integrity issues that lead to operational inefficiencies.

Furthermore, the lack of validation constraints can lead to problems, such as misspellings and transcribing errors, that affect the overall reliability of the data.

Challenges of data standardisation
Challenges of data standardisation

These challenges highlight the importance of implementing a robust data standardisation process, one that can improve data quality and prevent the pitfalls that could lead to costly mistakes.


What are the risks of not standardising data?

By ensuring data is clean, consistent, and in a standard format, organisations can leverage their data assets more effectively, leading to better decision-making and operational efficiency.

The failure to standardise data can lead to inconsistencies that ripple across the organisation, resulting in inaccurate analysis and suboptimal decision-making. Lack of stardardisation creates integration issues, making it difficult to merge data from different systems effectively.

This not only hampers the flow of information but also increases operational costs as more time and resources are required to clean and harmonise the data. In the long run, the costs of not standardising data can far outweigh the investment in establishing consistent data standards.

Struggling with data dilemmas? Feel free to seek our professional guidance. Our specialists are prepared to support you in enhancing, controlling, and fully utilising your data resources.

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