Lenso approached us because they needed a solution to better handle their client management and business processes. What our Client needed most was a place to store the information about their relationships with clients – a people-oriented IT solution.
We offered a solution in the cloud, based on Microsoft’s products, mainly due to the fact that we were able to configure and modify it, to fit particular needs.
The software we delivered not only made Lenso’s daily job easier and ordered, but also more systematic, since employees are guided through execution of each task. This helps to increase productivity and focus on what’s most important — delivering excellent customer service.
Apart from the solution itself, we went an extra mile and adjusted it to optical measurement solutions industry, in which Lenso operates. Each of the available entities is custom-made and specific to the environment in which GOM’s products are being used.
Thanks to that, it is now possible for Lenso to effectively grow their business and build long-term customer relationships that are personalised, proactive, and predictive across marketing, sales, and service delivery. Microsoft CRM also reduced the costs and increased profitability by organising and automating business processes.