How BlackBerry missed its moment

date: 15 September 2015
reading time: 2 min

Most of us remember the times when a BlackBerry keyboard-phone was our biggest and, may I say, quite sophisticated dream. Not only because it looked very professional, but also because everybody had it.

However, with the birth of an iPhone nobody paid attention to keyboards anymore, that time has passed. It has been announced that BlackBerry is about to lay off almost 7000 of their employees due to reallocation of resources. Additionally, BlackBerry’s position on smartphone market share in 2015 doesn’t look good. Apparently, it controls only 0,3% of it.

But, when exactly everything went astray?

Up until 2007, BlackBerry was known as a leader in the smartphone world. Unfortunately, mistakes and oversight almost ruined company’s wellbeing, which now led to extensive layoffs.

  1. BlackBerry was firmly stuck to its initial design and functions. When, in 2007, Apple first introduced iPhone, BlackBerry kept their phones untouched. In 2008, they finally realised their mistake and presented touchscreen phones. As good as it sounded, these phones didn’t have Wi-Fi, which had become something essential in the iPhone era.
  2. It took BlackBerry three years to launch a true smartphone, similar to those available on the market. Nevertheless, it still wasn’t an equal match. Since Android and iOS had already managed to introduce many more devices and app stores.
  3. Another big mistake that BlackBerry made, was connected with their tablet. The former email king quickly launched a device that didn’t have access to native emails or a calendar client. Apparently, the rush was caused by the fact that the company wanted to keep up with the competition – unfortunately, in that case the ‘no rush, no hush’ would be a better way to go.

All that combined with further delays and bad timing led BlackBerry to its present state. Which is a shame because it had the potential to be equally as popular and snapped-up-at-the-last-moment, as its rivals: iOS and Android.

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