
Driving monetization opportunities and maintaining product excellence through optimisations and AWS cloud solutions
Executive summary
Challenge: DriveCentric, a leading provider of CRM and AI tools for the automotive industry, sought a technology partner to scale engineering while maintaining product excellence and customer satisfaction.
Approach: We work closely with DriveCentric's key stakeholders to maintain our client’s competitive advantage. We also constantly advise on eliminating time waste to achieve the expected ROI and drive monetization opportunities.
Result: We delivered results through continuous digital product discovery and cloud services. Our partnership, based on a mutual trust and shared values, emphasised innovation, improvement and customer-centricity.
Table of contents
About the client
DriveCentric is a leading provider of Customer Relationship Management (CRM), Artificial Intelligence (AI), and conversational engagement tools for the automotive industry. Widely recognized as a pioneer in its field, DriveCentric has earned a multitude of product awards, including the esteemed AWA Vanguard Award and the DrivingSales Dealer Satisfaction Award for CRM Sales.
Harnessing state-of-the-art technology and a commitment to continuous innovation, DriveCentric raises the standard within the rapidly evolving automotive industry. Their unwavering focus lies in delivering the best customer experiences while optimizing operational efficiency and profitability. By offering comprehensive CRM, Engagement, and Automation hubs, DriveCentric empowers automotive dealerships with the tools needed to enhance customer engagement, expand their clientele, make data-driven decisions, elevate team performance, and ultimately sell more vehicles, all while ensuring customer satisfaction.
Our client’s mission is to provide an ecosystem of simply designed software aimed at empowering its customers to improve and grow their dealerships every day. As one of their customers eloquently put it, “DriveCentric is integral to our business success. Its platform overturns traditional business models.”
Business challenge
DriveCentric has always been a customer-obsessed company that blends unparalleled industry know-how with top-notch technologies to produce the best possible products.
Recognizing the need to scale their engineering efforts, DriveCentric began an exhaustive search to find a proven technology partner that upheld their same values for product excellence. Future Processing was identified as a potential organization that could meet their demanding standards.
After initial consultations and a trial conducted with one of our technology teams, we proved our expertise and ability to deliver quality results in a flexible and measurable way while focusing on the desired ROI. We align with DriveCentric’s goals and incorporate their values into our daily work.
Thanks to our experience, proven set of frameworks and methods, and skilled team, we remain ready for any upcoming challenge. As technology consultants and software delivery partners integrated within our client’s engineering team, we collaborate on the technology roadmap to share observations and make recommendations. DriveCentric encourages radically transparent communication to improve and grow together as a cohesive unit. We work together to meet product and engineering goals, such as with their annual and quarterly Objectives & Key Results (OKRs).
Partnership that delivers
Digital projects in the automotive dealership space require flexibility and full agility to respond rapidly to the customers’ needs. This is why we work closely with DriveCentric’s key stakeholders, and work tirelessly to do our part in maintaining our client’s competitive advantage.
We constantly advise the client on eliminating time waste in the process of software development and maintenance to achieve the expected ROI. We stay proactive in the crucial areas that directly impact DriveCentric’s customer satisfaction and retention while contributing to the development of new products and features that drive monetization opportunities.
We add value
- Acting as a proactive consultancy and software delivery partner who takes initiative to offer improvements to the product, process, and technology
- Strategizing to find the appropriate scope, recommendations, and design while having ROI in mind
- Advising on operational scalability and waste reduction in IT processes
- Contributing to cost optimizations for new development, maintenance, and support
- Producing high-quality technical design and delivery that leverages best practices and cutting-edge technology
- Offering flexible resourcing that leverages our global talent in Europe, the United States, and Latin America
- Operating within the context of a people-first, purpose-driven culture with proven delivery frameworks
- Sharing expertise for the development of best practices and processes, designed in collaboration with our consultants
- Consultancy support in product roadmap design and the implementation of business objectives
Future Processing is a fantastic company with talented people, a mature operational approach, and a desire to listen and improve. They are truly a partner that shares our core values.

Interdisciplinary teams
Since the start of our partnership, our collaboration has been adaptive and growing, and we have continuously and successfully scaled our engagement to meet DriveCentric’s needs. DriveCentric has remained intensely focused on providing the absolute best CRM product without exception since the beginning and we have responded in kind, by quickly providing top-tier talent with the necessary competencies.
Our engagement peaked at over 50 high-performing consultants and engineers within 7 agile teams adding value in numerous areas, including:
- Consulting – collaboration on process optimizations, technology roadmap, and solution design
- Software development – agile teams focusing on feature development, modernization initiatives, and performance optimizations
- Business analysis and usability – requirements gathering and refinement, and feedback on UI/UX designs for maximum usability
- Security – routine security audits to advise on potential risks with recommended mitigations
- DevOps – support for cloud infrastructure, CI/CD pipelines, and software deployments
DriveCentric values high ownership and a commitment to excellence. In turn, they encourage our technology experts to take initiative, openly communicate any observed problems, and to integrate our teams as if they were their own, working hand-in-hand to achieve the best possible outcomes.
Partnership based on shared values
Our collaboration with DriveCentric is strong and based on mutual trust, aligned with the mindset that drives their approach – the Engineering Core Values:
- Relentless Improvement – an unwavering determination to listen, learn, grow, innovate, and improve to unlock the full potential of the organization and its customers
- Customer Obsession – a commitment to go the extra mile to take care of customers and genuinely care about their success
- Selfless Collaboration – to embrace a culture of humility, cooperation, communication, diversity, and inclusiveness to achieve the vision together, as one
- Dependable Teammate – to take initiative, meet expectations, and consistently deliver value to the team, the organization, and customers
- Indomitable Spirit – to foster a can-do attitude and unbreakable spirit to overcome the toughest challenges
Our own unique approach to delivering results and DriveCentric’s Engineering Core Values describe our work perfectly and demonstrate how our partnership is truly based on shared values.
Technologies used in the project









