Improving law firm efficiency through UX innovation and website conversion rate
Executive Summary
Challenge: Our client needed to improve the usability of a new module of their application before showcasing it at an industry conference. They also sought to increase their website’s conversion rate.
Approach: We held a one-day workshop to assess their needs, performed an audit of the application and usability testing with current customers, and redesigned key screens. Additionally, we provided website analytics consultancy to tackle conversion issues.
Result: The client implemented our key recommendations, improving the module within a tight deadline and enhancing mobile responsiveness. We also delivered a prioritised list of 30 website improvements aimed at boosting conversion rate.
Services we used:
Table of Contents
About the client
Infino Legal is a brand of Solvbot, a legal tech startup from Poland, dedicated since its inception to creating a comprehensive management system for law firms. Infino Legal provides the best support in law firm management – a tool one needs for smarter and faster growth of their firm. Their clients experience a new level of efficiency, time savings, and satisfaction.
By tackling specific challenges in managing restructuring and bankruptcy proceedings, Infino Legal aims to redefine standards in legal practice efficiency and client service.
Business challenge
Infino Legal was at a pivotal point, ready to expand operations and enhance their product offerings. They sought our expertise for a new module aimed at restructuring advisors, presenting both a market expansion opportunity and usability challenges. Our assistance was crucial for optimising the new module ahead of an industry conference, with improvements that have remained permanently in the product. We also addressed the website’s conversion rate by identifying underlying issues and recommending strategies for improvement.
Scope of work
Our collaboration began with a kickoff workshop, during which our UX team gained even better understanding of the Infino Legal’s domain, goals, target audience, and core processes. This comprehensive understanding was important for tailoring our UX strategies to the specific needs of legal professionals.
In-depth application audit and usability testing
We conducted a thorough audit of the first version of Infino Legal’s new module (Restru), examining every aspect of the interface to identify areas that could be improved. In parallel, we conducted usability testing sessions with Infino Legal’s current clients. These sessions provided valuable insights into how users interacted with the new module and highlighted opportunities for refinement. The interactions we observed were instrumental in validating our initial assumptions and refining our strategies to align closely with user expectations.
Redesign and recommendations
With deep insights from our preliminary analysis, we proceeded to the redesigning phase. Our goal was to improve the user interface (UI) of two selected screens for optimal user experience (UX) and to create a set of developer guidelines to ensure seamless implementation of these enhancements.
We delivered two high-fidelity design projects that effectively visualised data within the Infino Restru module and addressed redesign priorities using the Metronic framework, ensuring their smooth integration.
Website optimisation and conversion rate strategy
Additionally, we carried out a detailed analysis of their website to identify potential conversion bottlenecks, as it plays the crucial role in the company’s market presence.
Based on our findings, we compiled a list of around 30 areas for potential improvement, some of which, according to our website analysis, were significantly reducing the likelihood of conversions.
Consultancy partnership
Our collaborative, hands-on approach from day one allowed us to align closely with Infino Legal’s vision. By combining our expertise in UX/UI design with a strategic focus on legal tech solutions, we delivered actionable recommendations and design enhancements, that not only addressed the immediate challenges but also set the foundation for ongoing improvements and scalability.
Main benefits of our collaboration
- UX specialist insights and recommendations on usability issues.
- Immediate implementation of our recommendations by Infino Legal’s developers, optimising the system for all users.
- Early user feedback on their app facilitated swift, client-centric modifications.
- Marketing and UX insights on website optimisation, supported by a list of approximately 30 areas for improvement along with recommendations.
- Access to a broad spectrum of skilled professionals, augmenting Infino Legal’s in-house capabilities.