Working on a state-of-the-art platform that reaches about 1.5 billion unique devices monthly
Executive Summary
Challenge: With GDPR and the emergence of the Privacy-First trend, many brands trying to reach their audiences now face an impending data drought. Blis wanted to alleviate the problem for their customers through an aggregated and anonymised approach to data.
Approach: We developed a state-of-the-art platform for reporting and visualising anonymised data including demographics, geolocation and shopper affinity. We went from idea to implementation efficiently and got a predictable and high-quality result.
Result: Thanks to the platform, which reaches about 1.5 billion unique devices monthly, Blis is now able to deliver crucial insights to its customers – major brand advertisers – on where to invest their money.
Services we used:
Table of Contents
About the client
Blis is a leading privacy-first, location-powered programmatic advertising partner.
Established in the UK in 2004, Blis helps the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising across all verticals.
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and understand audiences better than anyone else. Using their 370m opted-in global planning and measurement panel and taking an aggregated and anonymous approach to audience targeting, Blis reaches precise audiences at scale without reliance on personal data.
Business challenge
As a result of GDPR and the Privacy-First trend, many brands trying to reach their audiences are now facing an impending data drought. This has led Blis to come up with a way to alleviate the problem for their customers through an aggregated and anonymised approach to data. And, to accelerate time-to-market, Blis enlisted an external partner to implement their solution.
The client was looking to work with a team that was not afraid of challenging their ideas in the name of finding a better solution. Blis found a partner like this in Future Processing.
1.5 billion
number of unique devices reached monthly by Blis’ platform
40+
number of markets Blis operates in
Scope of work
We are working with Blis on a state-of-the-art platform for reporting and visualising anonymised data including demographics, geolocation and shopper affinity. We created the platform from scratch, starting from a proposal of architecture through continuous development work.
I have worked with many technology partners before, and I must say Future Processing has been above expectations. The partnership we have with people at Future Processing is based on trust and this has given us significant peace of mind across our time together. On top of that, the team we’ve worked with has been outstanding – we’ve been able to go from idea to implementation with very little pain and got a predictable and high-quality result. Especially at the formative stages of the product we’ve built together, this technical expertise helped ensure a solid foundation from which we’ve created an amazing product that has made a real difference across our business.
Benefits of our partnership
Blis now has a dedicated team of frontend and backend developers who helped create one of its platforms from scratch. We proposed the architecture and are now working on development in a predictable and high-quality manner.
Thanks to the platform, Blis is now able to deliver crucial insights to its customers, major brand advertisers, on where to invest their money.
The development team works in Kanban and runs detailed estimation techniques for stories. This means they are able to estimate the time a story will take from the beginning of development work through to release. This gives Blis high predictability of delivery.
Also, through continuous delivery activities such as automatic deployment, Blis can see the daily progress of development work.
Apart from hard work, the collaboration between Blis and Future Processing is so much fun! Our relationship is very much based on trust, collaboration, mutual understanding and a dynamic way of working. We enjoy talking with the client every day and we look forward to another great year developing new exciting features and products.
Technologies used in the project
